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Social Enterprise London

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Information Hub

Publications

Guides for social enterprises

Social Enterprise Starting Point Guide

This guide is aimed at social entrepreneurs, by which we mean anyone with an idea for making money and using it to benefit others in some way. The Starting Point Guide offers guidance on what you need to think about when starting out on your journey to set up a social enterprise. It looks at the basic issues facing start-up social enterprises and will help you to summarise your own specific needs in order to figure out the next steps you need to take. Finding business support and advice, legal issues and finance are all covered here to help you become a successful social entrepreneur.

The Social Enterprise Starting Point Guide - London Social Enterprise Network Members - £5.00

 

The Social Enterprise Starting Point Guide - non-Members of the London Social Enterprise Network - £10.00

 


Social Enterprise in the 3rd Sector

The purpose of this guide is to give you an insight into what marketing is, why you must consider it as part of your organisational planning and how you can achieve maximum results for modest efforts. This publication looks at to consider how you can tailor the knowledge to the circumstances of your social enterprise. Topics covered include:

  • context analysis
  • how marketing fits into your company strategy
  • the market you’re operating in
  • segmenting, targeting, positioning and more!

Case studies effectively illustrate the marketing decisions taken by real-life social enterprises and will offer inspiration and ideas for you to adapt. It also encourages you to think about how the resources you have can be put to best use.

Marketing Your Social Enterprise - London Social Enterprise Network Members - £5.00

Marketing Your Social Enterprise - non-Members of the London Social Enterprise Network - £10.00

 


Social Enterprise in the 3rd Sector

If you are a budding social entrepreneur then this guide will be invaluable in providing an introduction to the many different forms of social enterprise. ‘Social Enterprise in the Third Sector’ examines how social enterprises build organisational capacity and associational behaviour that has positive effects on societal development. The different types of social enterprises, including co-operatives, social firms and development trusts are investigated, and case studies help to bring theory to life. It is becoming increasingly difficult to separate social issues from economic ones; the requirement to increase competitiveness and productivity need not conflict with issues such as social inclusion. Social Enterprise in the Third Sector is an excellent ‘next-step’ after social entrepreneurs have focussed on developing viable business strategies; once the objectives are clear it will then be possible to adopt the appropriate structure from the options presented in this guide.

Social Enterprise in the 3rd Sector - London Social Enterprise Network Members - £5.00

Social Enterprise in the 3rd Sector- non-Members of the London Social Enterprise Network - £10.00